Acclaimed as a North American leader in hospitality by the start of the decade, the Four Seasons brand had arrived. Anticipating the demand for a new generation of leisure experiences – offering exceptional service and facilities in exotic destinations – the company focused on expanding its portfolio of resorts throughout the 1990s. It also introduced the Four Seasons experience to a significant number of destinations in Europe and Asia.
- In 1990, Four Seasons launched its first tropical resort, in Maui. The following year, the company welcomed guests to the idyllic, little-known Caribbean island of Nevis. Both resorts were quickly hailed as best in class.
- The first Four Seasons hotel in Asia was opened in Tokyo in 1992. Later that year, the company entered a host of additional Asian destinations through the acquisition of Regent International Hotels. Along with management of Regent hotels from Hong Kong to Beverly Hills, Four Seasons acquired a number of milestone projects that would open as Four Seasons hotels, including the elegant I.M. Pei-designed spire on Manhattan’s 57th Street (in 1993). By the close of 1992, Four Seasons exceeded 10,000 guest rooms and 20,000 employees worldwide.
- The first restoration of a historic property – the Renaissance convent that became Four Seasons Hotel Milano – opened in 1993. Since that time, Four Seasons has transformed historic treasures in cities such as Istanbul (in 1996), Paris (in 1999), Budapest (in 2004) and Florence (in 2008). Ultra-private seclusion in Balinese pavilions, also unveiled in 1993, was a stepping stone to the concept of luxurious tented accommodations at Four Seasons Tented Camp Golden Triangle – opened in 2006 – which even offers sanctuary to a herd of rescued elephants.
- In 1994, His Royal Highness Prince Al-Waleed bin Talal became a major stakeholder in Four Seasons.
- In 1995, Four Seasons Resort Chiang Mai became the company’s first sophisticated in-land resort – a concept later introduced from California (in 1997) to Hampshire (in 2005) and which also provides guests the opportunity to enjoy city-country retreats.
- In 1996, online marketing for the company was enhanced with the launch of www.fourseasons.com, which became transactional for hotel bookings three years later, in 1999.
- In 1997, Four Seasons was listed on the New York Stock Exchange.
- In 1998, the company was placed on Fortune magazine’s list of the 100 Best Companies to Work For. It would be the first of many appearances on the list. Satisfied guests are the result of satisfied employees, and – as the company’s repeat performance indicates – those at Four Seasons are among the most satisfied in the world. With its first Maldives resort in 1998, Four Seasons began to add top scuba diving destinations to its growing choices for leisure guests. The experience was further enhanced in 2000 with the option to explore uninhabited Maldivian atolls on a luxurious private cruise aboard Four Seasons Explorer.