Executive Vice President and Chief Marketing Officer

Peter Nowlan

“Behind every iconic brand is a great story and the Four Seasons story is among the best. It is a story rooted in our heritage of quality, service and innovation and gives us an authentic and powerful platform to connect with guests in meaningful and compelling ways.”


Peter Nowlan sets the global sales and marketing strategies that strengthen Four Seasons position as the world’s leading luxury hospitality company.


Drawing on more than 25 years of marketing experience, including senior leadership roles with globally recognized food, beverage and restaurant brands, Peter is responsible for ensuring a consistent Four Seasons brand experience across all consumer touch points.

He oversees brand marketing, fourseasons.com and digital ecosystem, public relations, social media, marketing communications and advertising, as well as the company’s worldwide sales force and central reservations organization.


Peter works collaboratively across the company and with regional teams to leverage data-driven insights to develop creative sales and marketing programs that increase sales, value and differentiation across international markets.